Katerina Tsenekou

[ What it is ]

A social-first creative studio for brands and founders. Social media management, strategy, and branding, made to work, and made cool.

[ What's unique about it ]

I built Studios because most creative agencies are run by people who stopped scrolling years ago and outsourced the "trendy" part to a 23 year old intern. I am the 23 year old. I know what's cool before it's a trend report, I try new things and I build with AI the way it's meant to be used, as an efficiency tool, not a replacement for judgment. That combination, current and AI-native, is what most agencies are missing.

[ What it is ]

Strategy, identity, and systems. Personal branding in three different formats to choose from: 1:1, group coaching, or a one time audit if you just need the diagnosis.

[ Why it matters now ]

AI can do almost everything now, and what it can't do, it will in a year. The one thing it can't replicate is you, and that's exactly why personal brand isn't optional anymore. Besides making you AI-proof, a personal brand gives you access to the global market vs. being limited to the people who know you personally. And it applies no matter where you're at professionally. Happy where you are? A personal brand builds a second income stream on top of it, workshops, courses, digital products, brand deals, affiliate. Looking for a career switch? A personal brand is how you can start building that audience and authority before you've made the leap.

[ What it is ]

A curated community for ambitious women building something of their own. Amsterdam-based, but worldwide events, wherever the community is.

[ Why it exists ]

I started 1% Women because the room I wanted didn't exist. The gatherings I'd been to in Amsterdam were either too transactional, too wellness-focused, or too superficial. So I built one that isn't tied to one city or one fee structure, just the right women, wherever they are.

[ What it is ]

I work with brands directly, ambassador partnerships, one time collaborations, or straight UGC. Whatever format fits what you actually need.

[ What's unique about it ]

I don't approach brand content like a content creator, I approach it like a strategist who also happens to make content. I bring the same thinking that I bring to the 1% Studios clients. Unlike a standard creator deal, I come with a very niche audience of women in wellness via founding 1% Women.