Katerina Tsenekou

[ What it is ]

A curated community for ambitious women in Amsterdam building something of their own. Application-only, two-tier membership, 4 to 5 events a month, physical home at Equals.

[ Why it exists ]

I started 1% Women because the room I wanted didn't exist. The gatherings I'd been to in Amsterdam were either too transactional, too wellness-focused, or too superficial. So I built it.

[ The proof ]

I knew it was working when a group of members built a Christmas tree together. They'd met through 1% Women a few weeks earlier. By the time they were decorating, they were genuinely friends. Not networking. Friends, real ones. That's the work.

[ What it is ]

A female-led creative studio for brands and founders. Brand strategy, brand activations, event production, talent curation, partnerships, PR.

[ Why it exists ]

1% Studios started by accident. Brands kept asking me to produce experiences for them outside of 1% Women: activations, events, brand work. So I formalised it. The community is the proof of concept. The studio is the commercial extension.

[ Why it matters ]

Most brand work ends at the deck. 1% Studios goes further: strategy, identity, ambassadors, events, activations. The USP is the physical layer. Most studios can build you a brand. We can build you the brand and the room people walk into, plus optional plug-in to the 1% Women community when it fits.

[ What it is ]

An 8-week 1:1 programme for women building personal brands with monetization built in. Five live calls. Notion infrastructure delivered in week one. Visual identity in Canva by week four. A 90-day check-in. The systems are yours to keep.

[ The 4 Layers ]

Four layers, addressed together rather than one at a time.

Strategy: quality audience, expert position, monetization that points somewhere real.
Identity: the visual layer made specific to you. Type, colour, image direction. Built from the strategy, not from trends.
Systems: the Notion infrastructure that makes the brand hold without your constant attention.
The Room: access to 1% Women events, brand introductions through 1% Studios, the physical network in Amsterdam. The internet matters. The room matters more.

This is the 360. Most personal brand coaching stays online. This doesn't.

[ Why it matters ]

AI can do almost everything now, and what it can't do, it will in a year. The one thing it can't replicate is you. A specific person, in a specific room, doing specific work. A personal brand isn't optional anymore. It's the most AI-proof asset you have.

Without an online presence, you're limited to the people who know you personally. With one, you're chosen by a global market for who you are.